Promotional Products were once seen as the poor cousin when placed up against other product mix such as above the line advertising or the mainstream advertising channels such as TV, Print or Radio. Now the marketing mix is changing and Promotional products are seen as one of the best returns on investment in Marketing. They are no longer seen as simply cheap and cheerful give-aways but as a highly creative and innovative tools which can drive sales. When used correctly in conjunction with TV, Print and radio a simple Promotional item can help drive sales, reinforce a brands identity, be used to secure floor space in a retain environment, reward staff for their efforts and retain customer loyalty.
A good promotional product will not only help drive sales of the product it is aligned to but can also become a wanted product in it’s own right. We buy a newspaper to receive the free beach ball on offer. We purchase a magazine to receive our free key ring or we spend X amount of dollars to receive a free custom made stress toy. The list goes on and when done correctly a promotional product will stay on the minds of the receiver long after the promotion is over.

With promotional product budgets now being scrutinised due to the economic crises business had, never looked better for creative promotional companies like Atomicon. Why, because we deliver creative promotional products and no promotional company in Australia's can match our prices for off shore production. How do we achieve this. quite simply we only use 2 major agents out of China and Taiwan how deal with US, and European markets meaning we have greater buying power than the largest Promotional company anywhere in the world but by remaining small our overheads are small and can pass the savings on to you. This is why we supply Promotional products to clients such as ANZ, Alcatel, Genesys, Booster Juice, SA Police just to name a few.

Promotional items have always been a part of the Marketing mix and are now becoming a focal point of any marketing Campaign. Why, Once again it is simple. A good promotional product will draw a single customer or staff member in and hold them. Hold them by offering a free item in their eyes with a high perceived value and increase the value of the actual item. A well executed promotional campaign can actually create a want for the promotional product more than the product it is selling therefore increasing the actual value of the core product.

Atomicon not only supplies stock promotional products but sources and manufactures custom made printed items designed to your requirements. With over 10 000 available items we are sure to have a solution to your required Promotional campaign requirements.